Marketing! Sales content creation can’t be “fire and forget”!
Marketing, stop treating sales content like fire and forget. If you can’t see usage, you can’t improve, you can only produce more. Here’s how to close the loop.
SharePoint and Teams are not sales enablement (especially in FMCG field sales)
Most teams store sales materials in Teams or SharePoint, and it feels responsible. But in the field, storage is not enablement, reps still walk into visits with the wrong story, old pricing, or whatever they found fastest. This post explains why that happens, and how a front door like Salesframe fixes it without replacing your Microsoft setup.
The perfect first sales enablement hire for an established B2B company
Established B2B sales teams rarely lack effort. They lack consistency. When every rep tells a slightly different story, strategy and focus products stay stuck on paper. Here’s what the perfect first sales enablement hire looks like, and what they should deliver in the first 90 days.
How to roll out seasonal trade promotions to field sales, without chaos
If your seasonal campaign lives in email threads, Teams messages, and “final final” folders, you already know how this ends. This post shows how to fix rollout chaos with a repeatable process.
Why FMCG field teams need simple, consistent stories for store visits
FMCG store visits are short. A simple, consistent sales story ensures every rep delivers the right message, fast, no matter the market or the store.
Preparing for Sales Meetings Offline with Salesframe
Field sales often happens in offline environments. Salesframe helps reps prepare quickly and present confidently, even without a connection.
The Analytics Field Sales Teams Should Already Have
Field sales is one of the biggest investments FMCG, CPG and HoReCa companies make, yet most teams have no visibility into what happens during visits. Salesframe changes that.
Why Salesframe Is Built for FMCG Field Sales
Salesframe is built for the pace of FMCG field sales. One place for all materials, a clear sales story for every store visit and simple follow up that buyers actually notice.