The FMCG Sales Enablement Platform

Field Sales isn’t hard.
The chaos around it is.

Salesframe helps you control the sales cycle message from prep to store visit to follow up, with one place for materials, pricing, promos, and trackable sharing.

Trusted by leading FMCG (Fast Moving Consumer Goods) and CPG (Consumer Packaged Goods) brands around the world

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Benefits - What Salesframe is actually used for in FMCG

Show the right pricing & campaigns

Reps want to show the right thing, but files live everywhere.
Salesframe gives them the latest pricing, promos, planograms and decks in seconds, even when the store has no connection, without digging through emails or shared drives.
Send the follow-up reps usually skip

Most reps mean to send materials later, but the day gets busy.
Salesframe lets them send everything in seconds, even with a quick video greeting, on the spot with the exact content you approved.
Know when you’re on their mind

Knowing who opened your content lets reps stand out instantly.
They can follow up while the supermarket manager actually remembers the visit, which makes serving customers a lot easier and a lot better.
Know what reps really talk about

Maybe your reps should talk about chocolate, but they keep talking about cheese.
Salesframe shows what gets used in front of customers so you can steer the story, not guess it.

Curious how this would fit your team? Grab a short demo and we’ll show you real FMCG use cases.

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What FMCG reps say about Salesframe

“Thanks to Salesframe, we can now track how customers view materials we send. We also have much better visibility and control over sales materials used across our team.”

- Marie Severfelt, Royal Canin Nordics
“If I ever move on from this job, I hope my new employer is also utilizing Salesframe.”

- Esa Saonegin, Field Sales Manager, Nestlé
“Salesframe significantly simplifies and structures our sales visits.”
– Juha Antinoja, Customer Marketing Planner, Hartwall
“Salesframe has been a significant upgrade, ensuring reps always have the newest materials, optimizing their customer interactions and minimizing errors.”
– Allan Ask Korup, Project Manager, Royal Unibrew
“Salesframe analytics helped us optimize our sales content: we removed what’s unnecessary, improved quality, and guided reps to a unified message in every visit.”

- Björn Abrahamsson, Commercial Planning Manager, JTI Sweden
“Even our most experienced sales professionals have gladly adopted Salesframe after seeing its clear benefits in their daily work.”
– Juha Nousiainen, Field Sales Director, Nestlé

Made for marketing, category and sales leadership

Multi market consistency

One sales story across every market.
Whether it is Finland, Sweden, Canada or any other region as an example everyone follows the same approved flow so the story stays consistent no matter who is presenting.
Less work for marketing

Make your changes in SharePoint or OneDrive, approve the update in Salesframe and it goes out cleanly to the field.
Reps see the correct version straight away without any manual sending or receiving.
Get new products to the field fast

The field gets updates when they actually need them.
New products updated pricing and planograms go live in Salesframe on the right week of the sales cycle so reps present the right story at the right moment.
Controlled seasonal activation

Seasonal materials change fast and the window is short.
Keep all Easter, summer and Christmas content in one place with clear versions so reps do not walk in with last year’s deck or old pricing when it matters most.

The Content Feedback Loop

When your team uses Salesframe, every presentation and every shared link tells you what actually works.

Admins don’t need to ask sellers which slides landed, which ones never get used, or which customer groups click what.

They can see it directly in the analytics.

And once you know what works, you can remove the rest.

Many FMCG teams have cut their content volume by nearly 50%, and the materials that remain perform far better because they’re built for the real audience: store managers, not consumers.

Salesframe turns real usage into clear decisions: keep, fix, or delete. The loop keeps repeating, and your content gets better every cycle.

FMCG Video Testimonials

Royal Unibrew

“We live in a fast-paced sales environment and our sales teams have been extremely happy to have access to up-to-date sales materials that they can quickly present in their meetings with supermarkets and restaurants.”

Allan Ask Korup
Project Manager

Nestlé

“The system itself has received lots of good feedback from sellers and other stakeholders. In my sales team, the employee age range is between thirty and sixty and even the older pros have gladly taken Salesframe into use once they've noticed all its benefits to their daily work.”

Juha Nousiainen
Field Sales Manager