Field sales isn’t hard. The chaos around it is.

Sales Enablement for
FMCG field sales

Salesframe helps you control the sales cycle message from prep to store visit to follow up, with one place for materials, pricing, promos, and trackable sharing.

Trusted by leading FMCG (Fast Moving Consumer Goods) and CPG (Consumer Packaged Goods) brands around the world

Book a demo

What Salesframe does in a typical FMCG sales day

Plan campaigns and content

Trade marketing and sales management keep one library of always current pricing, promo mechanics, planograms, POS, and category stories, by market, chain, and role. Sellers open Salesframe and only see what matters for their route.
Prepare before visits

In the parking lot or on the go, sellers pull the right customer pack in seconds, even offline, then build a visit deck from reusable slides, instead of digging through old emails, files, and “final FINAL v7” PDFs.
Present during visits

Present from phone, tablet, or laptop, jump straight to the listing, promo, or assortment question the buyer cares about, and stay in control when the conversation pivots from planogram to pricing to execution.
Follow up afterwards

Add clear next step tasks for the next visit, and capture internal shelf and display photos for execution proof and competitor activity, in the same app you present from, not in WhatsApp threads or Teams folders.
Learn what works, chain by chain

Leaders see which decks sellers actually use, what retailers open, and what gets followed up, so you can clean up outdated campaigns, sharpen the category story, and coach teams based on real store reality, not guesses.

Book a FMCG demo

What the people in FMCG say about Salesframe

“Salesframe has been a significant upgrade, ensuring reps always have the newest materials, optimizing their customer interactions and minimizing errors.”
– Allan Ask Korup, Project Manager, Royal Unibrew
“Salesframe analytics helped us optimize our sales content: we removed what’s unnecessary, improved quality, and guided reps to a unified message in every visit.”

- Björn Abrahamsson, Commercial Planning Manager, JTI Sweden
“Even our most experienced sales professionals have gladly adopted Salesframe after seeing its clear benefits in their daily work.”
– Juha Nousiainen, Field Sales Director, Nestlé
"Salesframe keeps our field sales team ready for every customer visit. Everything we need is in one place, and updates show up instantly in every presentation. It is easy to use, versatile, and flexible for building sales presentations."
- Pekka Uotila, Channel Director, Anora
“Salesframe significantly simplifies and structures our sales visits. Some of our most active users are the most experienced ones.”
– Juha Antinoja, Customer Marketing Planner, Hartwall
“Thanks to Salesframe, we can now track how customers view materials we send. We also have much better visibility and control over sales materials used across our team.”

- Marie Severfelt, Sales Manager, Royal Canin Nordics
“If I ever move on from this job, I hope my new employer is also utilizing Salesframe.”

- Esa Saonegin, Field Sales Manager, Nestlé
"Building and sharing a presentation is quick and easy, which frees up more time for customer work. Tracking makes it easy to reach out again at the right moment."
- Henri Ohtonen, Key Account Manager, Anora Group
“Sales materials are always easy to find in one place. Creating a customer-specific presentation is quick, and that’s crucial in my role.”

- Juha Niemistö, Sales Merchandiser, Hartwall

Made for marketing, category and sales leadership

Multi market consistency

Keep the sales story aligned across markets, while still giving local teams room to adapt it to their reality. The result is consistency without rigidity, everyone sounds like the same company, but not like robots reading from a script.
Less work for marketing

Make your changes in SharePoint or OneDrive, approve the update in Salesframe and it goes out cleanly to the field.
Reps see the correct version straight away without any manual sending or receiving.
Get new products to the field fast

The field gets updates when they actually need them.
New products updated pricing and planograms go live in Salesframe on the right week of the sales cycle so reps present the right story at the right moment.
Controlled seasonal activation

Seasonal materials change fast and the window is short.
Keep all Easter, summer and Christmas content in one place with clear versions so reps do not walk in with last year’s deck or old pricing when it matters most.

The Content Feedback Loop

When your team uses Salesframe, every presentation and every shared link tells you what actually works.

Admins don’t need to ask sellers which slides landed, which ones never get used, or which customer groups click what.

They can see it directly in the analytics.

And once you know what works, you can remove the rest.

Many FMCG teams have cut their content volume by nearly 50%, and the materials that remain perform far better because they’re built for the real audience: store managers, not consumers.

Salesframe turns real usage into clear decisions: keep, fix, or delete. The loop keeps repeating, and your content gets better every cycle.

FMCG Video Testimonials

Royal Unibrew

“We live in a fast-paced sales environment and our sales teams have been extremely happy to have access to up-to-date sales materials that they can quickly present in their meetings with supermarkets and restaurants.”

Allan Ask Korup
Project Manager

Nestlé

“The system itself has received lots of good feedback from sellers and other stakeholders. In my sales team, the employee age range is between thirty and sixty and even the older pros have gladly taken Salesframe into use once they've noticed all its benefits to their daily work.”

Juha Nousiainen
Field Sales Manager