The Analytics Field Sales Teams Should Already Have

Most FMCG, CPG and HoReCa sales organisations have a good view of sell-out, distribution, pricing and campaign results, but very few have any real visibility into what happens during customer visits. What reps show, what they skip, how consistent the story is and what customers actually open after the meeting. It is strange when you think about it.

Field sales is one of the biggest investments these companies make, yet the interaction between rep and buyer is usually a complete black box.

Salesframe changes that. When reps run their meetings through the app, the visit itself becomes measurable in a simple, automatic way. No extra admin. No extra steps. Just the natural use of the tool generates field sales insights that were impossible to collect before.

You see which materials each rep actually uses and how often they use them. You see which decks and PDFs travel across grocery, convenience, bars, restaurants or hotels. You see which campaigns get attention in the field and which ones never leave the content library. You see differences between teams, regions and markets. You see which pieces of content drive customer engagement because you can track what the buyer views after the visit through the link the rep sends.

This is our Juha, being an admin. We use Salesframe too in our daily work.

This is finally a real picture of what happens in stores, bars, restaurants, hotels and any other customer environment your reps walk into.

One of the most valuable insights is understanding what never gets used. Many organisations discover that a deck that took weeks to produce is untouched in the field. Or that one team has quietly created their own variation of the story while another sticks to the official version. Or that a HoReCa-specific campaign is used constantly in one region but ignored in another. Once you have data, these blind spots stop being invisible and you can fix them instead of guessing.

At the same time, you finally see what your top performers are really doing. Which materials they rely on. How they structure their meetings. How fast they follow up. How many pieces of content they typically share. In FMCG, CPG and HoReCa this information is gold because you can spread best practices across the whole team instead of hoping everyone figures it out on their own.

The onboarding benefit is huge as well. New reps instantly see what good looks like, and managers see how quickly they adopt the right materials and the right story. Consistency stops being a theoretical goal and becomes something you can actually monitor.

And then there is the customer side. When a rep sends a follow up through Salesframe, you see exactly what the buyer opens. Which slides or PDFs they look at. When they look at them. Whether that is a grocery category manager revisiting the promo plan, a bar manager checking a new product sheet or a hotel buyer comparing assortment options. Your rep can act at the right moment instead of guessing.

All of this happens without adding any work for the field. The analytics appear automatically from normal everyday use. This is the level of clarity that FMCG, CPG and HoReCa sales teams have wanted for years. Now it is finally realistic.

If you want to understand your store visits, your HoReCa meetings, your materials, your teams and your customers in a way you never have before, this is the simplest way to get there.

Since most store visits happen in places with weak connectivity, Salesframe works offline by default. Reps can open materials instantly, present without lag and keep moving even if WiFi is terrible. This makes the tool dependable in the real world instead of just in a meeting room.

Salesframe is used by teams selling beverages, snacks, pet food, household products, tobacco alternatives, and anything else that moves quickly on a grocery shelf. It adapts to fast moving assortments and constant product changes without requiring complex setup or long training cycles. The field gets a simple tool that stays out of the way and lets them do the job.

If your team wants less searching, fewer mistakes and more selling, Salesframe is built exactly for that. We would be happy to show you how top FMCG teams use it every day.