Glossary

Salesframe terms, sales enablement terms, and FMCG terms, in one place, so your team stops guessing.

Sales Enablement Terminology

  • Content Engagement


    What buyers do with shared content: what they open, skim, read, and share, plus what they ignore, so you learn what truly lands in real deals.

  • Content Analytics


    Insights on content usage and buyer viewing, which assets move deals, which stall them, and where teams need clearer, simpler, more relevant content.

  • Objection Handling


    Ready responses to common buyer pushbacks, backed by proof points and examples, so reps stay confident, consistent, and keep deals moving forward.

  • Sales Content / Material


    The materials reps use with customers: decks, one-pagers, PDFs, pricing sheets, videos, and case stories, kept current so everyone sells the same story.

  • Sales Content Management


    How a company stores, updates, governs, and distributes sales materials, so reps always find the right version fast, and nothing important goes stale.

  • Sales Cycle (B2B)


    The steps from first contact to close, including discovery, proposal, buying decision, and follow up, so teams can standardize progress and timing.

  • Sales Deck / Presentation


    A modular customer presentation reps can tailor per buyer, keeping it on brand while making it fast to present, share, and reuse in real meetings.

  • Sales Enablement


    The systems, content, and habits that help reps sell consistently, tell the same story, and move opportunities forward faster across the whole org.

  • Sales Enablement Platform


    Software that helps teams manage content, onboarding, messaging, and visibility, so selling is more consistent, and best practices scale company wide.

  • Sales Methodology


    A structured way to run deals: qualify, progress, and close with shared stages, criteria, and next steps, so the whole team sells with one approach.

  • Sales Onboarding


    The process that ramps new reps on product, messaging, tools, and practice, so they become productive faster and do not learn the wrong habits early.

  • Sales Playbook


    The how-we-sell guide: internal processes, who we sell to, what we lead with, key messages, objections, proof points, and recommended next steps for common scenarios.

  • Sales Story


    The core narrative reps tell: what you lead with, why it matters, and how you prove it, so customers hear the same company story, every time, worldwide.

  • Single Source of Truth


    One trusted place for current sales materials and guidance, cutting version-museum chaos across SharePoint & Teams, drives, and email, and keeping everyone aligned.

  • Trackable Link


    A shared link that shows basic engagement: who opened, what they viewed, and when, often called a digital sales room, so follow ups are timed right.

FMCG and Trade Terminology

  • Activation


    A time bound push in market, often in store, using displays, sampling, pricing, or events to lift demand and win attention during a key time window.

  • Assortment


    Which SKUs you sell in a channel, account, or store, the right range, pack sizes, and price points, aligned to shopper needs and space.

  • Channel Planning

    Planning how to win by channel, grocery = convenience, horeca, ecommerce, choosing assortment, packs, pricing, promo rhythm, and execution needs too.

  • Display


    Extra visibility beyond the normal shelf, endcaps, pallets, floorstands, checkout, used to drive promo volume and tracked through compliance checks.

  • Merchandising


    In-store work that keeps shelves correct: stocking, facing, rotation, shelf labels, displays, and planogram compliance, done by reps or merchandisers.

  • On Trade


    Beverage channel where products are consumed on premise, bars and restaurants, focused on listings, menu presence, taps, and pouring rights.

  • Off Trade


    Beverage channel where products are bought to take away, retail and convenience, focused on distribution, shelf, price, displays, and promos.

  • Planogram


    A shelf layout blueprint defining where products go and how many facings they get, used to standardize placement and improve category performance.

  • Point of Sale (POS)


    The point where the shopper pays, plus the checkout area context in store, often used when discussing checkout space, tills, and shopper flow.

  • Point of Sales (POS) Materials


    Physical in-store materials that drive attention and purchase: signage, shelf talkers, wobblers, floorstands, endcaps, and promo displays.

  • HoReCa


    Hotels, restaurants, and cafés, an on-premise channel where selling is about listings, menus, staff buy-in, visibility, and activation.

  • Retail


    Sales through stores like grocery, convenience, and specialty, where priorities include availability, shelf, price, displays, and promo compliance.

  • Route to Market (RTM)


    How products reach stores and customers, direct, distributor, or wholesaler, and the model behind coverage, control, pricing, and visit frequency.

  • Sales Cycle (FMCG)


    Usually a planned 4–12 week sales period with clear priorities, tasks, and materials, built into the annual calendar around seasons, promos, and launches.

  • Trade Marketing


    Turning brand plans into in market reality: promos, displays, POS materials, planograms, and activation, aligned with retailers and the field team.

  • Travel Retail


    Sales in airports, ferries, border shops, and duty free, with unique assortments, shoppers, and activation rules, often planned by season and flight flow.

  • Stock Keeping Unit (SKU)


    A Stock Keeping Unit, one sellable product variant (size, flavor, pack), used to manage assortment, listings, planograms, pricing, and orders.

  • Listing / Delisting


    The decision to add or remove a SKU at an account or retailer, often tied to negotiations, seasonality, and category performance.

  • Facing / Facings


    The number of front facing units a SKU has on shelf, a simple driver of visibility and sales, and a key part of planogram compliance.

  • Shelf Space


    The amount of shelf allocated to your brand or SKU, which drives visibility and sales, and is influenced by planograms, listings, facings, and retailer negotiation.

Salesframe Terminology

  • Admin


    Full access to Salesframe: manage users, settings, and all content, upload, edit, delete, and control what teams see and how the workspace runs.

  • Analytics


    Admin view into adoption and performance: what sellers use, what customers engage with, and which content actually supports selling across the team.

  • Content Admin


    Content management access: can upload, update, organize, and remove materials, but cannot manage users, settings, or broader admin areas beyond content.

  • Content Editing


    Users can edit slides, docs, and Excel files inside Salesframe when admins allow it, so local tweaks are possible without losing control of the master content.

  • Embedded Content


    A URL shown directly inside Salesframe, like a website, calculator, or tool, so users can open it during meetings without jumping between apps.

  • Favorites


    Your own saved shortlist of slides and files, picked manually, so you can build presentation decks faster without hunting through the full library every time.

  • Manager


    Analytics access without admin control: can view usage and engagement reporting, but cannot manage users, settings, or content across the workspace.

  • My Files


    A storage area for material regular users who don’t have admin access have uploaded into Salesframe for themselves. Most commonly customer specific materials like agendas and offers.

  • Notifications


    Alerts that tell you when customers open or view shared materials, and when admins publish or update content, so you do not miss important moments.

  • Presentation Deck


    A customer specific deck built from approved content, used in meetings or shared as a link, so reps stay on brand without rebuilding slides.

  • Recipients


    The people you share a memosite or link with, added by name and email, so sharing is controlled and tracking stays tied to real contacts.

  • Shared Presentation

    A single shareable page for a customer, with your presentation decks and materials in one place, plus tracking so follow ups are based on real viewing.

  • Showroom


    A visual, branded view of the library, the same folder structure but a more “customer facing” UI, built for live meetings where you want your app to look sharp.

  • User


    Standard access to use materials and build presentation decks, share, and follow up, with editing only if permissions allow, but no access to admin tools.

  • Video Greeting(s)


    A short personal video added to a share, used to raise attention and context, so the customer understands why the material matters right now.