Introducing Scout: see what your field team sees

There's a version of field sales visibility that gets pitched a lot. AI image recognition, automated planogram compliance, SKU-level shelf detection, real-time share-of-shelf measurement… You've probably seen the demos.

It's impressive technology. It's also built for a specific problem: rigorous, large-scale shelf auditing for the biggest CPG companies in the world. The setup is significant, and the cost is likewise significant. And if your actual problem is "we don't know what's happening in our stores until the weekly report," a large-scale upheaval is much more than you need.

Today we're launching Salesframe Scout: the simpler answer to the visibility problem that most field teams actually have.

What Scout does

Scout is a capture and collaboration layer for field sales teams. Reps take photos during store visits, tag them by location, chain, campaign, or product, and post them to a shared feed. Managers can filter and search across everything the team has captured. The whole organization can see what's happening in stores, not just the person who was there.

That's it. Deliberately simple.

For reps: 

Upload up to 10 photos per post, straight from your phone camera. It works offline as well as online — if you're in a store with no signal, photos queue and sync automatically when you're back in range. Tag your visit so the team can find it later. Like and comment on what your colleagues are seeing in their stores. The best shelf execution in the region doesn't stay locked on one rep’s phone.

For managers: 

Filter the feed by chain, location, campaign, or product. See store visits as they happen rather than waiting for the report that may or may not reach your desk. Know whether last week's in-store activation landed before the next one starts. No more finding out about an execution problem from a buyer two weeks after the fact.

What Scout doesn't do (and why that's the point)

Scout doesn't use automated image recognition. There's no SKU database to build, no planogram library to configure, no onboarding process measured in weeks or months. You don't need to train the model on your products before a rep can take a useful photo.

Enterprise retail execution platforms with AI shelf auditing are solving a real problem: automated compliance checking at massive scale, with the infrastructure to match.

Scout is solving a different problem: field teams who just want to see what's happening in their stores, organized in a way that's actually useful, without the overhead.

If your team needs AI planogram compliance, Scout isn't the right answer. If your team's current "system" is a WhatsApp group and a camera roll, Scout is exactly the right answer.

Why Scout works alongside Salesframe

Scout is a separate mobile app (iOS and Android) built to work alongside the Salesframe platform. That means a rep can prepare materials for a store visit in Salesframe, present to the store manager, send a trackable follow-up link with the relevant content, then open Scout to document the visit before driving to the next call.

Two apps, one workflow. For managers, the "what did we show?" and "what did we see?" questions about a visit have answers in the same place.

And for teams already on Salesframe, there's no new vendor to evaluate, no new contract to sign: Scout is a module you add, not a platform you switch to.

The problem Scout solves, stated plainly

Most FMCG and CPG field teams have no organized record of what's happening in their stores. Photos end up in WhatsApp groups, chat threads, or someone's personal camera roll. There's no way to search by chain or campaign. The rep who built a great seasonal display last quarter can't share it with new team members. Managers find out about execution problems from buyers, not from their own team's data.

Scout fixes that without requiring a procurement process, a six-week implementation, or a platform that does thirty things you don't need.

Getting started

Scout launches today as part of the Salesframe platform. Existing Salesframe customers can talk to their account manager about adding Scout. New to Salesframe? Start here →

Setup takes about a day.