Your buyer opened the follow-up three times last night. Now what?
Three late-night opens on a follow-up link usually mean something. Here's how FMCG field reps read engagement data and decide what to do next.
How to analyze Scout photos with Claude, Copilot or ChatGPT
Drop a Scout photo and its tags into Claude, Copilot or ChatGPT and get a perfect store review in minutes. Prompts included, plus where AI gets it wrong.
What a distributor wants from a trade marketing deck
A polished trade marketing deck rarely wins a listing on its own. Here's what distributors are evaluating underneath the slides.
Get to the data goldmine hiding in your reps' camera rolls
Scout organizes in-store photos so they're usable for your AI tool analysis.
Same brand, twelve country teams, one content library
How FMCG brands keep sales content consistent across country teams without twelve versions of the same deck. A content governance framework for field sales.
Salesframe vs. gut feeling: how analytics replace guesswork in the field
See how Salesframe analytics work on both the rep side and the admin side, from tracked follow-up links to team-wide content usage data.
The data layer above sales enablement
Enablement fixes the visit, but it doesn't fix the list. Here's how to build an account list your field team can actually run on.
How to structure your sales content library
Content-based, product catalog, playbook, or chain-based: compare 5 ways to structure a sales content library and pick the right fit for your field team.
Why enterprise sales enablement platforms are the wrong choice for a 30-rep team
Enterprise enablement platforms cost up €95K+ a year and take 4 months to implement. Here's why mid-size FMCG field teams need a right-sized alternative that reps use.
One content library, or twelve versions of the same price list?
65% of marketing content goes unused by sales. 44% of reps stop following up after one attempt. Here's how one content library and trackable links fix both problems.
Your best rep and your worst rep are using completely different materials
Most FMCG field teams assume reps present the same story. They don't. Here's how content chaos starts, what it costs, and how a single content library fixes it.
Planogram Compliance: a Guessing Game?
Most planogram compliance numbers come from memory, not photos.
Brand Managers: Is Your Campaign Running?
Salesframe Scout gives brand managers a live photo feed of what is actually happening on the ground, tagged by location, event, and campaign.
What Is Salesframe Scout Used For?
Scout is an in-location capture app. Here are practical use cases for FMCG and CPG field teams.
5 Myths About Field Sales And Retail Execution
Most FMCG field sales teams are running on assumptions that don't survive contact with what actually happens in a store
Why You're Paying for Activations That Never Happen
Did your last trade promotion actually run in every outlet? For most FMCG field sales teams, the honest answer is: probably. Here's what proper trade promotion execution tracking actually requires.
Introducing Scout: see what your field team sees
Salesframe Scout is the capture and collaboration module for FMCG and CPG field sales teams.
Your last activation ran. Did it land?
Most FMCG field teams find out about execution problems from a buyer, not from their own data. Here's what field execution visibility actually requires.
Field Sales KPIs That Actually Tell You Something
Most field sales dashboards are full of numbers that feel reassuring and mean very little. Here's how to tell the difference.
What Is the Best Field Sales Software for FMCG Brand Execution Teams?
The best field sales software isn’t built around route planning.