Why Trackable Follow Up and Personal Videos Matter

One of the big issues in daily sales work is simple: reps often forget to follow up. It is not the biggest problem in sales, but it is one of the easiest to fix. A meeting ends, the rep moves to the next visit, and the customer never receives the materials they were promised. The momentum breaks for no real reason.

Salesframe solves this in a natural way. Reps can send materials instantly by email or SMS, and the customer opens them right from their phone. Everything is trackable, so the rep sees what was viewed and when. This alone removes most forgotten follow ups, because it gives reps a clear incentive: they get real feedback on their work. When you see customers opening your materials, you follow up every time.

Henri loves sending video greetings before meetings, after meetings. Sometimes even during meetings. We get why though = it works.

Tracking also turns follow up into something predictable instead of guesswork. Reps know which slides customers looked at, what they skipped and when they came back to the material. That information makes the next step obvious. No more “just checking in” messages. No more blind chasing.

What makes this even more effective is adding a personal video greeting. Not AI avatars and not polished studio clips. Just short, real messages recorded by the rep. These get opened because they feel human. Customers respond to real faces and real tone, not synthetic perfection. A 15-second greeting leads to dramatically higher open rates, which means the materials below it actually get seen.

AI-generated video cannot replicate that effect. It removes the one thing the customer notices most: the rep’s personality. The more artificial the video feels, the less people engage with it.

When you combine personal videos with trackable sending, the entire follow up flow improves at once. Reps send faster. Customers open more. Managers finally see what happens. And the pipeline moves with less friction.

It works in any sales environment — store visits, bars and restaurants, hotels, meetings, remote calls — because the problem is the same everywhere. Follow up gets forgotten, and customers forget what was agreed. A fast, personal, trackable message fixes both with almost no effort from the rep.

If you want a simple way to increase follow ups, increase opens and make the entire process feel more intentional, this is the easiest place to start.