Synergy Grill, keeping dealer follow ups simple, with Salesframe
Synergy Grill is a UK based company that’s been building energy efficient commercial grills for 16 to 17 years. Their pitch is refreshingly practical, better grills that can reduce energy consumption by up to 60%.
They also sell through a network of dealers, which creates a very real challenge, how do you get leads interested, get the right info in front of them fast, then make it easy for dealers to follow up while the interest is still warm?
In the video above, David Hindle explains how he uses Salesframe to do exactly that.
“I don’t use PowerPoint at all anymore”
David’s workflow is simple. He builds and runs his presentations in Salesframe, then shares a follow up link instead of sending a heavy deck as an attachment.
That small change removes a lot of friction:
the customer gets the presentation instantly, without downloading a big file
the link stays clean and easy to forward internally
David can see if the content is actually being opened, and what gets attention
Tracking that turns into a real follow up
One of the best parts of the story is how specific it is. David describes sending a link to one customer, and seeing that it was viewed by five people, 15 times. More importantly, he could see which part of the presentation was the most interesting.
That’s not “nice to know” analytics. That’s a reason to pick up the phone and follow up with something relevant, instead of guessing.
Control matters too
He also mentions something that often gets overlooked, sometimes you want to stop people seeing the content. With link sharing in Salesframe, you stay in control. If you decide access should end, you can turn it off.
One place for everything, fast updates
The other everyday win is maintenance. All presentations are in one place, updating them is drag and drop, and moving files from one presentation to another is easy. For anyone managing lots of versions, lots of product info, and lots of customer conversations, that matters more than it sounds.