Lauri Ruhala 10/28/22 Lauri Ruhala 10/28/22

Afraid to record a video to a customer? Here’s how to deal with it

Do you ever get stage fright the moment you start recording video of yourself?

Don't worry, you're not alone.

I see plenty of experienced sellers struggle with getting through the recording of a simple 1-2 minute long video greeting to a customer THEY ALREADY KNOW.

Lauri Ruhala 10/11/22 Lauri Ruhala 10/11/22

Shout out to FMCG

Shout out to all you breweries, beverage manufacturers, candy and food producing companies. Shout out to #FMCG

Lauri Ruhala 9/20/22 Lauri Ruhala 9/20/22

The Dark Pipeline

I recently learned about the "Dark Funnel" of marketing, which is a super interesting concept explaining how the vast majority of a potential customer's actions can't be tracked by marketers because they happen on third party platforms like social media.

Anyway, this post isn't about the dark funnel of marketing bUuuUUuuuuuuuUUUuuT it lead me to come up with something for sales.

Lauri Ruhala 9/13/22 Lauri Ruhala 9/13/22

The first question I ask someone I’m meeting for the first time

When I was younger, I always felt that customer meetings thatwere generated via inbound traffic were gifts from above.

But not for the reason you think.

I didn't think they were amazing because they came without any effort from me. Instead, I enjoyed the fact that the customer always told me straight up why they had been in touch and what got them interested.

Lauri Ruhala 8/23/22 Lauri Ruhala 8/23/22

A reminder of value doesn’t help against fear of change

Did a customer suddenly ghost you? Did your case just stall?

Shouldn't we just remind the customer of the value of your solution? Or the cost of the problem?

No... in fact, hell no.

If you remind the customer of their problems in many of these situations, you end up making it worse.

Lauri Ruhala 8/16/22 Lauri Ruhala 8/16/22

How would you like me to advance this?

"How would you like to proceed?" is it always a great way of taking the conversation forward with a potential client?

Short answer: Yes & No

Yes - When you can feel the customer's interest in Force, or preferably they've clearly stated it, then you using this is fine.

No - When the hair on your neck isn't tingling with excitement and you're more worried about whether they'll ask you to "get in touch with me next year" then I have a better alternative for you.