Lauri Ruhala Lauri Ruhala

The Dark Pipeline

I recently learned about the "Dark Funnel" of marketing, which is a super interesting concept explaining how the vast majority of a potential customer's actions can't be tracked by marketers because they happen on third party platforms like social media.

Anyway, this post isn't about the dark funnel of marketing bUuuUUuuuuuuuUUUuuT it lead me to come up with something for sales.

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