How S-Group Hotels Brought Structure and Consistency to Their Sales Materials

The Challenge

Before Salesframe, sales materials were scattered. Each hotel often had its own approach to managing documents, and there was no easy way to coordinate updates or ensure brand alignment across the group. Sellers were wasting time trying to find the right files or ended up using old versions.

This led to a few key problems, like sales content being stored in multiple places with no easy version control, updating materials being time-consuming and prone to errors, and messaging and visuals being inconsistent, especially in customer-facing presentations. There also no simple way for sellers to give feedback on missing or outdated content. For a hospitality business where branding and experience are key, the lack of content control created risk and inefficiency.

The Solution

Salesframe gave S-Group Hotels a single place to manage all sales and marketing materials. From large group offers to seasonal campaigns and hotel-specific brochures, everything is now organized, version-controlled, and accessible across the entire sales network.

With Salesframe, materials are available in real time and always up to date. Sellers can present and share content from their browser or mobile device. Feedback flows both ways — reps can easily flag outdated or poor content and marketing can update visuals, text, or documents and instantly push them out to users. Content can also be tailored by region, team, or hotel group, making sure each seller only sees the materials that apply to them.