Salesframe Case Otava
How Otava Learning Services Brought Structure and Personal Touch to School Sales with Salesframe
Otava Learning Services needed a clearer way to manage and share sales materials across its nationwide customer base. With content scattered and no shared approach to follow-ups, sales reps were each handling things differently. Salesframe helped bring structure, speed, and personalization to customer communication especially after meetings.
About Otava Learning Services
Otava is a leading Finnish provider of learning materials, working with nearly every school in the country. Their regional sales teams meet daily with educators and school administrators, helping them choose the right materials for teaching. It’s a relationship-driven business, but one that also requires clarity and speed when it comes to follow-up and support.
The Challenge
Otava’s sales materials were stored in different places, and there was no shared structure for what to send after a meeting. Some reps emailed one thing, others sent something else. The result was inconsistency and a lot of time lost preparing individual messages and hunting for the right files.
With a huge customer base and busy sales days, the team needed a faster, more reliable way to deliver the right information to schools.
The Solution
Salesframe gave Otava’s team one tool for managing materials and communicating with customers after meetings. Reps can now send summaries, links and even video messages directly from their phone or laptop. Salesframe ensures the right content is used every time and makes follow-ups feel more personal, even when there’s no time for another visit.
According to Jouni Joronen, Sales Group Manager, the tool has been especially useful in busy seasons. Sales reps can act quickly after meetings without slowing down. The interface is simple enough to use on the go, which keeps communication timely and consistent.
Sales management can also see which materials are getting the most engagement. This helps them develop better content and track how consistently follow-ups are being handled.
“Salesframe lets us serve customers personally, even when we don’t meet face to face. It’s quick, easy to use, and delivers exactly the information each school needs.”
— Jouni Joronen, Sales Group Manager, Otava Learning Services
The Outcome
Sales reps now handle follow-ups faster, and the customer experience is more consistent. Schools receive the right content, clearly explained, often with a video greeting from the person they met. This small personal touch has received positive feedback and helps Otava stay top-of-mind.
Salesframe has become a key part of how Otava communicates with schools, especially after face-to-face meetings.
Used Features
Centralized content library
Post-meeting follow-up tools
Mobile and browser access
Video messaging support
Insights into customer engagement
About Salesframe
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