Salesframe Case Nestlé Finland

How Nestlé Finland Improved Store Visits and Follow-Ups with Salesframe

Nestlé Finland’s field sales team spends each day visiting grocery stores across the country. Every visit requires tailored content, quick preparation, and clear follow-up. With Salesframe, reps now walk into every store with the right materials, present professionally, and send a summary immediately after the meeting — all from a single tool.

About Nestlé Finland

Nestlé is one of the world’s largest food and beverage companies. In Finland, their field sales team works across categories like snacks, baby food, and pet care. They serve national grocery chains and local stores alike, with each account requiring a specific message and selection of materials. Salesframe supports both sales reps and managers in preparing for meetings, managing campaign content, and following up after store visits.

“Even our most experienced sales professionals have gladly adopted Salesframe after seeing its clear benefits in their daily work.”
— Juha Nousiainen, Field Sales Director, Retail Operations

The Challenge

Preparing for store visits used to take too much time. Sales materials were scattered across folders, and it was easy to lose track of the latest versions. Reps often had to build presentations manually or improvise during the meeting. Follow-ups were handled inconsistently, and key messages from campaigns could get lost in the process.

Main challenges included difficulty managing sales materials across product categories, no structure for chain-specific presentations, inconsistent follow-ups after customer visits, and wasted time preparing for meetings instead of focusing on selling. These pain points slowed down the sales process and made it harder to deliver a consistent, professional experience in-store.

The Solution

Nestlé Finland implemented Salesframe as a centralized platform for managing all sales materials. Everything is now structured by chain and product category, so reps can quickly access what they need before or during a store visit.

Salesframe also made it easier to follow up. After a meeting, reps can send summaries and materials with just a few taps. Presentations look professional and match the visual standards set by marketing.

Juha Nousiainen, Field Sales Director for Retail Operations, says the change was quickly embraced. Even senior reps who were used to doing things their own way started using Salesframe once they saw how much smoother it made their day. With Salesframe, store visit preparation became faster and more focused, presentations got more polished and consistent across the team, reps can customize materials to match each customer’s needs, and follow-ups are now sent immediately after the meeting.

“If I ever move on from this job, I hope my new employer is also utilizing Salesframe.”
— Esa Saonegin, Field Sales Manager

The Outcome

Salesframe has improved the quality and efficiency of daily store visits. Reps save time, stay consistent, and follow up with confidence. The customer experience has also improved, thanks to better-prepared conversations and clear post-meeting communication.
Results include:

  • Strong adoption, including among experienced sellers

  • More structured and professional customer visits

  • Faster preparation and more consistent follow-up

  • Clear improvements in efficiency across the team

Used Features

  • Chain-specific content structure

  • Mobile and offline access during store visits

  • Customizable presentation builder

  • Fast follow-up tools

  • Marketing-controlled campaign updates

About Salesframe

Salesframe is the fastest growing sales enablement tool for field sellers, KAMs, brand ambassadors, ASMs and more, trusted by leading FMCG (Fast Moving Consumer Goods) and CPG (Consumer Packaged Goods) brands around the world.

Book a quick call with our sales enablement specialists and see Salesframe in action!