Salesframe Case Hartwall

How Hartwall Unified Its Sales Materials Across Teams and Channels

Hartwall’s field sales and B2B marketing teams needed a better way to ensure consistency, control, and access to their sales materials. With Salesframe, they streamlined collaboration and empowered every seller to tell the same story, whether they were in retail, restaurants, or events.

About Hartwall

Founded in 1836, Hartwall is one of Finland’s leading beverage companies. Known for its innovative product portfolio and household brands like Jaffa and Lapin Kulta, Hartwall supplies drinks to grocery retail, HoReCa (hotels, restaurants, cafés), and event services. Their field sales teams operate across the country, managing a broad product mix with fast-changing promotions and seasonal campaigns.

The Challenge

Before Salesframe, Hartwall’s materials were scattered across email threads, folders, and different tools. Salespeople often had to piece together presentations or reuse outdated content, while the marketing team struggled to keep messaging aligned across teams.

Common issues included sales reps improvising presentations without structure, new campaign launches not being presented consistently, different teams using their own versions of slides, and marketing not receiving feedback on what content was used or needed. The lack of a central system made it hard to maintain quality and professionalism, especially with five to six customer visits per rep, per day.

The Solution

Hartwall rolled out Salesframe to all B2B sales teams to give sellers one place for all their materials. Now, marketing can manage and distribute up-to-date content from one platform, and reps can easily find what they need, no matter where they are or what device they use.

Marketing controls content updates and launches, sellers in retail, HoReCa and events can access and present relevant materials quickly, and all teams present a consistent product story with the right visuals and pricing. Content is always available, even offline, from phone, tablet, or PC. Salesframe also allows Hartwall to distribute seasonal updates with full control over who sees what and when.

“Salesframe significantly simplifies and structures our sales visits. Even our most seasoned professionals find it intuitive and effective. It’s not an age issue at all.”
— Juha Antinoja, Customer Marketing Planner, Hartwall

The Outcome

Salesframe is now an essential part of Hartwall’s daily sales work. Reps use it to prepare for visits, run better meetings, and send follow-ups without delay. The tool has received strong adoption, even among experienced sellers who previously preferred working from memory or static files. Results include:

  • Consistent messaging across all sales teams and customer types

  • Faster and easier content updates without back-and-forth emails

  • More structured visits and less wasted time in the field

  • Better customer experience with timely and professional follow-ups

Used Features

  • Centralized content library

  • Role and channel-based content access

  • Mobile and offline support

  • Seasonal campaign content management

  • Presentation tools and meeting follow-up features

  • Optional analytics for content engagement

About Salesframe

Salesframe is the fastest growing sales enablement tool for field sellers, KAMs, brand ambassadors, ASMs and more, trusted by leading FMCG (Fast Moving Consumer Goods) and CPG (Consumer Packaged Goods) brands around the world.

Book a quick call with our sales enablement specialists and see Salesframe in action!