Royal Unibrew reduces errors and saves time with Salesframe

The Challenge

Before adopting Salesframe, sales content was scattered across different tools and formats. Reps often wasted time searching for updated materials or accidentally used outdated ones during customer meetings. Printed materials quickly became obsolete, and maintaining consistency across teams was difficult.

Key problems included sellers losing time trying to locate materials, outdated files being used in meetings, inconsistent messaging between teams, and a lack of control over visual and brand alignment in presentations. The teams needed a better way to manage materials and avoid costly errors in the field.

The Solution

Royal Unibrew implemented Salesframe as a centralized content platform. Now, all product sheets, campaign decks, planograms, and visuals are managed from one place. Marketing controls what gets published and who sees what, while salespeople can access materials instantly from any device.

Salesframe allows reps to prepare for meetings more efficiently and present directly from phone, tablet, or laptop. Updates go live without delay, and sellers are no longer left guessing which version to use. With Salesframe in place, materials are always accurate and easy to find, marketing teams maintain full control over structure and quality, updated reach the entire salesforce instantly, and sales visits are smoother and require less prep time.