Field Sales for FMCG

Field sales isn’t hard. The chaos around it is.

See how it works

Salesframe helps you control the sales cycle message from prep to store visit to follow up, with one place for materials, pricing, promos, and trackable sharing.

Royal Unibrew

“We live in a fast-paced sales environment and our sales teams have been extremely happy to have access to up-to-date sales materials that they can quickly present in their meetings with supermarkets and restaurants.”

Allan Ask Korup
Project Manager

Nestlé

“The system itself has received lots of good feedback from sellers and other stakeholders. In my sales team, the employee age range is between thirty and sixty and even the older pros have gladly taken Salesframe into use once they've noticed all its benefits to their daily work.”

Juha Nousiainen
Field Sales Manager

Interested? Let's talk!

What Salesframe does in a typical FMCG sales day

Plan campaigns and content

Trade marketing and sales management keep one library of always current pricing, promo mechanics, planograms, POS, and category stories, by market, chain, and role. Sellers open Salesframe and only see what matters for their route.
Prepare before visits

In the parking lot or on the go, sellers pull the right customer pack in seconds, even offline, then build a visit deck from reusable slides, instead of digging through old emails, files, and “final FINAL v7” PDFs.
Present during visits

Present from phone, tablet, or laptop, jump straight to the listing, promo, or assortment question the buyer cares about, and stay in control when the conversation pivots from planogram to pricing to execution.
Follow up afterwards

Add clear next step tasks for the next visit, and capture internal shelf and display photos for execution proof and competitor activity, in the same app you present from, not in WhatsApp threads or Teams folders.
Learn what works, chain by chain

Leaders see which decks sellers actually use, what retailers open, and what gets followed up, so you can clean up outdated campaigns, sharpen the category story, and coach teams based on real store reality, not guesses.

Book a FMCG demo

What the people in FMCG say about Salesframe

“Salesframe has been a significant upgrade, ensuring reps always have the newest materials, optimizing their customer interactions and minimizing errors.”
– Allan Ask Korup, Project Manager, Royal Unibrew
“Salesframe analytics helped us optimize our sales content: we removed what’s unnecessary, improved quality, and guided reps to a unified message in every visit.”

- Björn Abrahamsson, Commercial Planning Manager, JTI Sweden
“Even our most experienced sales professionals have gladly adopted Salesframe after seeing its clear benefits in their daily work.”
– Juha Nousiainen, Field Sales Director, Nestlé
"Salesframe keeps our field sales team ready for every customer visit. Everything we need is in one place, and updates show up instantly in every presentation. It is easy to use, versatile, and flexible for building sales presentations."
- Pekka Uotila, Channel Director, Anora
“Salesframe significantly simplifies and structures our sales visits. Some of our most active users are the most experienced ones.”
– Juha Antinoja, Customer Marketing Planner, Hartwall
“Thanks to Salesframe, we can now track how customers view materials we send. We also have much better visibility and control over sales materials used across our team.”

- Marie Severfelt, Sales Manager, Royal Canin Nordics
“If I ever move on from this job, I hope my new employer is also utilizing Salesframe.”

- Esa Saonegin, Field Sales Manager, Nestlé
"Building and sharing a presentation is quick and easy, which frees up more time for customer work. Tracking makes it easy to reach out again at the right moment."
- Henri Ohtonen, Key Account Manager, Anora Group
“Sales materials are always easy to find in one place. Creating a customer-specific presentation is quick, and that’s crucial in my role.”

- Juha Niemistö, Sales Merchandiser, Hartwall